Brazilian authorities take label compliance seriously, especially for products like cosmetics, supplements, food, chemicals, or medical devices.
If your product is labeled, here are 4 common legal mistakes that can result in customs delays, fines, or outright rejection:
1. Don’t assume your international label is “compliant enough”
Even FDA, EU or CE-approved labels often fail Brazilian standards. Brazil requires specific declarations, localized terminology, and formatting rules that are unique to ANVISA, MAPA, or INMETRO.
2. Don’t ship before label approval (when applicable)
Products requiring registration or prior notification (like cosmetics, health supplements or sanitizers) must have approved or reviewed labels before entering Brazil. Customs may seize or return your shipment if this is skipped.
3. Don’t list only foreign contact information
Brazil’s Consumer Protection Code mandates that labels must include the local legal representative — a registered Brazilian company that assumes responsibility for the product in the country.
4. Don’t underestimate the impact of your import classification (NCM code)
The NCM you assign affects which regulatory body oversees your product — and therefore what must be included on the label.
Incorrect codes = wrong labeling requirements = fines + product hold.
Each of these risks should be addressed clearly in your import contract.
Failing to do so exposes the importer to unexpected legal liabilities, regulatory delays, and significant additional costs.
